Latisse costs $180–$280 without insurance. Learn how to save with coupons, generic Bimatoprost, the Allē program, and patient assistance options in 2026.
Let's be honest: Latisse isn't cheap. A single 5 mL bottle of brand-name Latisse costs between $180 and $280 without insurance — and since most insurance plans consider it a cosmetic product, you'll likely be paying out of pocket. That adds up to over $2,000 per year if you use it consistently.
But you don't have to pay full price. In this guide, we'll walk you through every way to save money on Latisse (Bimatoprost 0.03%) in 2026, from prescription coupons and discount cards to the manufacturer's own savings programs and patient assistance options.
Here's what you can expect to pay at a retail pharmacy without any discounts:
Prices vary by pharmacy and location. The 5 mL bottle typically lasts about 2 months with nightly use, so your annual cost for brand-name Latisse could be $1,080 to $1,680 at retail prices.
For a complete overview of the medication itself, check out our guide on what Latisse is and how to use it.
Prescription discount cards are one of the easiest ways to reduce your Latisse costs. These are free to use and can save you a significant amount, especially on generic Bimatoprost.
GoodRx is one of the most widely used prescription coupon services. Current savings:
Simply search for "Bimatoprost" on goodrx.com, compare prices at nearby pharmacies, and show the coupon to your pharmacist.
SingleCare offers similar savings on generic Bimatoprost. Prices vary by pharmacy but are often competitive with GoodRx. Check singlecare.com for current pricing in your area.
Additional options that may offer savings on Bimatoprost include:
It's worth checking 2–3 services, as prices can vary by pharmacy. These cards are free and can be used whether or not you have insurance.
AbbVie (formerly Allergan), the maker of Latisse, offers savings through the Allē loyalty program (formerly called Brilliant Distinctions). Here's how it works:
The Allē program is especially valuable if you use other Allergan aesthetic products, as you can accumulate points across multiple treatments. This brings your brand-name Latisse cost down from around $212 to approximately $182 per bottle.
If you're having difficulty affording Latisse and meet income requirements, there are programs that can help:
AbbVie offers the Allergan Patient Assistance Program, which provides Allergan medications at no cost to eligible patients. Eligibility is based on income and insurance status. To apply:
NeedyMeds (needymeds.org) is a nonprofit that maintains a database of patient assistance programs, discount drug cards, and other resources. Search for "Bimatoprost" or "Latisse" to find current offerings.
RxAssist (rxassist.org) is another comprehensive database of patient assistance programs. It can help you identify programs you might qualify for based on your specific situation.
This is the single biggest way to save. Generic Bimatoprost 0.03% contains the exact same active ingredient as brand-name Latisse and works identically. The cost difference is dramatic:
Ask your doctor to write your prescription for generic Bimatoprost 0.03%. Most pharmacies will fill it automatically if your prescription allows generic substitution. For more details on generics and other options, see our guide to Latisse alternatives.
If you're committed to long-term use, the 5 mL bottle is a better value than the 3 mL bottle on a per-milliliter basis. The 5 mL bottle typically lasts about 2 months with nightly use.
Several telehealth platforms offer Latisse consultations and prescriptions at lower cost than in-office visits. Some platforms include the cost of the medication in their subscription price. This can save on both the office visit co-pay and the medication itself. Learn more in our article on finding a doctor who prescribes Latisse.
Latisse is applied one drop per eyelid per night. Using more than one drop doesn't improve results — it just wastes medication. Follow the application instructions carefully:
For complete usage instructions and side effect information, read our guides on Latisse uses and dosage and Latisse side effects.
Most health insurance plans don't cover Latisse because it's classified as a cosmetic product. However, there are exceptions:
Check with your insurance provider and ask your doctor about documenting medical necessity if applicable.
Latisse doesn't have to break the bank. The most impactful step you can take is switching to generic Bimatoprost, which can save you $700 to $1,300 per year. Pair that with a coupon card from GoodRx or SingleCare, and you can bring your monthly cost down to about $30 per month.
If you qualify for the Allergan Patient Assistance Program, you may be able to get Latisse for free. And don't forget to check the Allē loyalty program for additional savings on brand-name Latisse.
For help finding the medication at a pharmacy near you, use Medfinder to search real-time availability. And for the latest on supply and availability, check our Latisse shortage update for 2026.
You focus on staying healthy. We'll handle the rest.
Try Medfinder Concierge FreeMedfinder's mission is to ensure every patient gets access to the medications they need. We believe this begins with trustworthy information. Our core values guide everything we do, including the standards that shape the accuracy, transparency, and quality of our content. We’re committed to delivering information that’s evidence-based, regularly updated, and easy to understand. For more details on our editorial process, see here.
%2C%20Color%3DOriginal.png)
